Visit the Broads for Business

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Broaden the possibilities for your Business and become a member of Visit the Broads

Visit the Broads is the official destination management organisation (DMO) for the Broads National Park. We are a membership organisation which works to benefit your business and showcase the vast tourism and leisure opportunities in the area.

Member benefits

Premium 12 month online listing on our website

  • Visitthebroads.co.uk is the official visitor website for the Norfolk and Suffolk Broads and achieved 303,000 page views in its first year. It is the first point of contact for the many visitors to the region who are searching for things to do, places to stay, where to eat and drink and more.
  • A premium listing means that you will feature at the top of any search results and receive a dedicated full page of text and multiple images to showcase your business. You can also display full contact details with valuable backlinks to your website and social media channels.

Preferential opportunities to be featured on digital marketing channels

Twitter
Visit the Broads has a strong social media presence on three key social networks
  • The Visit the Broads newsletter is a bi-monthly newsletter aimed at visitors to the area, it includes inspirational content, competitions and details of events to encourage people to Visit the Broads.
  • We like to include our members in our Visitor Newsletters, Blogs and on our Social Media channels (Twitter, Facebook and Instagram) wherever possible.

Favourable membership rates for Visit the Broads flagship publications

  • As a member of Visit the Broads you receive substantial discounts for advertising in the Visit the Broads publications.
  • Increase your profile through exposure in our flagship publications:
    • A5 Visit The Broads National Park – 130,000 copies
    • A4 Visit The Broads National Park – 70,000 copies
    • A5 Eating out in the Broads – 127,000 copies
  • Our marketing campaigns Broaden your reach – brochures are distributed by Take One Media into bus stations, attractions, holiday parks, B&Bs, hotels, cottages and campsites. They are also placed on most holiday boats throughout the season.
Publications
The three annually produced Visit the Broads publications

Promotional competition opportunities

  • Competitions are a great way to raise the profile of your business, Visit the Broads runs regular competitions through our newsletters and social media channels.

PR

  • Participation in a comprehensive, multi-channel PR programme aimed at attracting domestic and international visitors.
  • As a member you will have opportunities to host press trips, submit articles or provide quotes for news stories.
  • Third party marketing campaigns

  • Visit the Broads works with third party businesses such as Visit Norfolk, National Parks UK, Norwich Airport and Abellio Greater Anglia. This gives us the opportunity to promote both the area and our members businesses outside of the region.
  • Valuable networking

    • We hold two members’ meetings per year, always at a different member’s venue, and these are a great opportunity to hear some inspiring speakers, network and form collaborations.

    Members’ newsletter

    • Our member newsletters will keep you fully informed on everything we are working on at Visit the Broads, and what is happening on the Broads and in the industry.

    Photo gallery

    Cycling copyright James Bass
    Members have access to a bank of lifestyle photographs (Cycling image © James Bass)
    • A Flickr Gallery of professional lifestyle images of the Broads, commissioned by Visit the Broads is available for use by members.

    Use of the Visit the Broads logo

    • Use our official logos on your website and on marketing collateral. By using our logos customers will recognise that you offer a quality product or service.

    Market research and beneficial purchasing terms

    • Access to up-to-date market research and analysis to help inform your business decision making.
    • Improved purchasing terms from our corporate trade partnership programmes.

    Additional services

    • For an additional cost we are able to provide the following service:
      • Copy-writing for e-newsletters, press releases, websites and brochures.

    By joining Visit the Broads you are pledging to ‘offer a high-quality experience for all customers which exceeds their expectations, provides excellent value for money and encourages them to return for more’.

    You are also demonstrating your support for Responsible Tourism as Visit the Broads subscribes to following the Sustainable Tourism Strategy to promote the National Park to visitors to ensure its long-term future.

    Cost of membership 2018/19

    • Membership year runs 01 October 2018 to 30 September 2019
    • Excellent Value for Money
    • Self-funding when considering the value of savings achieved through our members’ benefits programme
    • Balanced membership fees based upon annual business turnover

    Local authorities and charitable organisations are eligible for reduced membership rates.

    Annual turnover of businessMembership subscription costs*
    Under £100,000 & not-for-profit organisations £75 + VAT = £90
    Local & District Councils £100 + VAT = £120
    £100,000-£500,000 £150 + VAT = £180
    Over £500,000 £250 + VAT = £300

    *Businesses with two or more listings on visitthebroads.co.uk will automatically pay the highest rate of membership.

    Member service providers

    • Camplings Linen - suppliers of luxurious and durable bed and table linen for businesses in the hospitality and catering sectors.
    • Green Lady Eco Store - an independent supplier of quality organic, ethical cruelty-free, non-toxic and vegan products available commercially.
    • Holray Systems - providers of bespoke booking software systems to businesses within the tourism sector.
    • Perfect Pamper (Spa by Car) - a pop-up salon of beauty therapies that can be set up in holiday accommodation, as well as providing catering and other activities.

    Links

    View the Membership Pack

    View the Marketing Campaigns

    Download Membership Application form

    Members Meeting minutes

    Contact

    If you are interested in becoming a member or have any questions please contact Carolyn Groombridge, Membership Development Manager on carolyn@visitthebroads.co.uk or 07900 743 918.

    Together we’re stronger – Broaden your reach…

    Visit the Broads is a trading name of Broads Tourism, King Street House, 15 Upper King Street, Norwich, Norfolk, United Kingdom, NR3 1RB. Registered in England & Wales No.10531096