Broaden the possibilities for your Business and become a member of Visit the Broads
Visit the Broads is the official destination management organisation (DMO) for the Broads National Park. We are a membership organisation which works to benefit your business and showcase the vast tourism and leisure opportunities in the area.
Premium 12 month online listing on our website
Visitthebroads.co.uk is the official visitor website for the Norfolk and Suffolk Broads, with over 100,00 visitors and 400,000 page views a year. It is the first point of contact for the many visitors to the region who are searching for things to do, places to stay, where to eat and drink and more.
A premium listing means that you will feature at the top of any search results and receive a dedicated full page of text and multiple images to showcase your business. You can also display full contact details with valuable backlinks to your website and social media channels.
Preferential opportunities to be featured on digital marketing channels
The Visit the Broads newsletter is a bi-monthly newsletter aimed at visitors to the area, it includes inspirational content, competitions and details of events to encourage people to Visit the Broads.
We like to include our members in our Visitor Newsletters, Blogs and on our Social Media channels (Twitter, Facebook and Instagram) wherever possible.
Favourable membership rates for Visit the Broads flagship publication
As a member of Visit the Broads you receive substantial discounts for advertising in the Visit the Broads publication.
Increase your profile through exposure in our flagship publication:
A6 Visit the Broads Pocket Guide - 105,000 copies
Our marketing campaigns broaden your reach – 45,000 copies free to pick up from 350+ venues including TICs, local attractions, accommodation providers, pubs and restaurants. 25,000 copies via letterbox drop to targeted post codes in Norwich and Broadland. 30,000 copies distributed via the Broads Hire Boat fleet operators. 3,000 copies via Broads Authority visitor centres and outdoor events. 2,000 copies via Visit the Broads membership network
Promotional competition opportunities
Competitions are a great way to raise the profile of your business, Visit the Broads runs regular competitions through our newsletters and social media channels.
Participation in a comprehensive, multi-channel PR programme aimed at attracting domestic and international visitors.
As a member you will have opportunities to host press trips, submit articles or provide quotes for news stories.
Third party marketing campaigns
Visit the Broads works with third party businesses such as Visit Norfolk, National Parks UK, Norwich Airport and Abellio Greater Anglia. This gives us the opportunity to promote both the area and our members businesses outside of the region.
We hold two members’ meetings per year, always at a different member’s venue, and these are a great opportunity to hear some inspiring speakers, network and form collaborations.
A Flickr Gallery of professional lifestyle images of the Broads, commissioned by Visit the Broads is available for use by members.
Our member newsletters will keep you fully informed on everything we are working on at Visit the Broads, and what is happening on the Broads and in the industry.
Market research and beneficial purchasing terms
Access to up-to-date market research and analysis to help inform your business decision making.
Use our official logos on your website and on marketing collateral. By using our logos customers will recognise that you offer a quality product or service.
For an additional cost we are able to provide the following service:
Copy-writing for e-newsletters, press releases, websites and brochures.
By joining Visit the Broads you are pledging to ‘offer a high-quality experience for all customers which exceeds their expectations, provides excellent value for money and encourages them to return for more’.
You are also demonstrating your support for Responsible Tourism as Visit the Broads subscribes to following the Sustainable Tourism Strategy to promote the National Park to visitors to ensure its long-term future.
Cost of membership 2018/19
Membership year runs 01 October 2018 to 30 September 2019
Excellent Value for Money
Self-funding when considering the value of savings achieved through our members’ benefits programme
Balanced membership fees based upon annual business turnover
Local authorities and charitable organisations are eligible for reduced membership rates.
Annual turnover of business
Membership subscription costs*
Under £100,000 & not-for-profit organisations
£75 + VAT = £90
Local & District Councils
£100 + VAT = £120
£150 + VAT = £180
£250 + VAT = £300
*Businesses with two or more listings on visitthebroads.co.uk will automatically pay the highest rate of membership.
Member service providers
Camplings Linen - suppliers of luxurious and durable bed and table linen for businesses in the hospitality and catering sectors.
Holray Systems - providers of bespoke booking software systems to businesses within the tourism sector.
Perfect Pamper (Spa by Car) - a pop-up salon of beauty therapies that can be set up in holiday accommodation, as well as providing catering and other activities.
Resolve Network - global consultants use their industry knowledge and local expertise to help your organisation achieve your risk management, business continuity and digital marketing objectives.
Visit the Broads and the Broads Authority work in partnership to give visitors all the information and inspiration they need to make their trip to the Broads perfect.
The Broads Authority looks after the national park for visitors, boaters, wildlife and its community.
Visit the Broads provides a strong unified voice for Broads tourism-related businesses, from accommodation providers to holiday boat operators, and other stakeholders with an interest in tourism activity.