Love the Broads is the Visitor Giving Scheme for the Broads National Park that aims to inspire people to care for the environment through making a small donation at key tourism sites, through their accommodation provider, or by giving money directly. The scheme has provided £50,000 of grants to 29 projects over the past 6 years thanks to visitor donations!
Money donated goes to the Broads Trust, a registered charity established in 2008, which makes grants to projects in a range of areas including conservation, safety, education, accessibility, tourist information and many more.
Visitors can make a valuable contribution to the scheme either by donating during their visit, donating online on Justgiving or by signing up to the Love the Broads membership scheme (£15 per person, £30 for family membership).
Business or organisations can also get involved by selling Love the Broads merchandise, encouraging their customers/visitors to donate or by becoming a corporate member.