On The Beach is coming to Great Yarmouth for the first time, bringing four days of live music to the town’s sandy seafront from 17–20 June 2027. After six successful years in Brighton, the festival is expanding to a second coastal location, with Olly Murs announced as the first headliner for 18 June. Expect a lively mix of major live acts and festival atmosphere, with more artists still to be announced.
One of the UK’s best-loved entertainers, Olly Murs has released eight studio albums, five of which reached No.1, and sold more than two million tour tickets. In 2025, he celebrated 15 years of hits with a sold-out UK tour. His Great Yarmouth appearance will bring his catalogue of pop hits to On The Beach’s new coastal setting.